Build the capabilities you need to optimize your marketing investment

Marketing affects your…

  • Brand and reputation
  • Customer acquisition and retention
  • Offer differentiation
  • Customer experience

Marketing affects your revenue.
Is your marketing delivering?


We partner with business leaders to increase the impact of their marketing. By co-crafting simple, scalable solutions, we embed a “learn by doing” culture and create organizational self-sufficiency.

DO YOU KNOW IF YOUR MARKETING IS DRIVING IMPACT?

Whether you are a Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), or a Venture Capitalist, you want to ensure every dollar invested is driving real business value. 

Marketing Affects can help.

Are you measuring
and monitoring
what matters to:

  • build and infuse a deeper understanding of your customer in to all you do?
  • clearly articulate the value marketing brings to the business?
  • test, learn and improve marketing outcomes?

How we can help:
All companies say they are customer centric—but how do you know if you are genuinely meeting or exceeding your customer’s needs?  Marketing Affects uses internal and external insights to help you understand your customer better. Insights that help you connect their beliefs and motivations to what they do—helping you develop targeted customer-centric strategies, journeys, and execution plans that foster deep customer relationships and drive positive outcomes.

We help you:

  • Define and “translate” your marketing effectiveness metrics (number of attendees, visitors, leads, etc.) into meaningful business outcomes, making it easier to have the marketing value conversation with stakeholders.
  • Examine your marketing performance data and identify strategic, operational, and execution improvement opportunities. 

Are you building
full-funnel
data-driven plans to:

  • focus marketing strategies and execution on specific business outcomes?
  • build alignment across the organization on what marketing will deliver?
  • invest marketing resources in what will bring you the most significant return?

How we can help:
Marketing Affects unleashes data and outcome-based planning to increase revenue. We help organizations dig into their go-to-market strategies: from opportunity to competition, to routes to market and positioning--and identify areas for improvement, where to focus, and what to stop.
We work with you to:

  • Sharpen and clarify the focus and role of Marketing needed for your organization.
  • Build prioritized and integrated marketing plans designed to deliver results.
  • Develop and implement an approach for gaining alignment and trust with business partners

Marketing Affects challenges status quo and gut-based decision-making and facilitates the tough conversations to get to the right priorities and focus. And, we teach you how to build a  marketing investment strategy to support your desired outcomes. 

Is your marketing
organization
structured to:

  • deliver and respond quickly to changing needs and markets?
  • maximize marketing infrastructure and unleash critical data?
  • evolve skill sets and competencies?

How we can help:
Marketing Affects builds prioritization and business agility (how the work gets done) into an organization's operating models. This allows for more effective capacity planning and utilization and the ability to pivot as needed as marketing conditions and competition change.
We help you:

  • Examine your current marketing technology infrastructure resource model and support services
  • Recommend how to evolve (build, buy, or both).
  • Streamline for efficiencies (delivering...Better, Faster, Smarter).
  • Create a culture of continuous learning so teams bring their best to the table every day.

WE ARE NOT YOUR TYPICAL CONSULTING ORGANIZATION

"If you give a man a fish, you feed him for the day.If you teach a man to fish, you feed him for a lifetime."

Marketing Affects builds capabilities.

Our approach is grounded in a philosophy of building self-sufficiency.
We bring real-world experience that delivers pragmatic and actionable solutions enabling sustained change.
Our clients define success--and we co-craft solutions to ensure ownership and adoption.

Get in touch

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